Create your actionable social media strategy with expert guidance and support
A framework built around a series of 1-on-1 consultancy calls to empower you to develop a meaningful and actionable social media strategy that you can implement for your business, personal profile or upcoming campaign.
If you’re looking to harness the power of social media but aren’t quite sure where to start or where to focus your efforts, this will provide you with the clarity and next steps you are looking for.
Why should I sign up?
There are many reasons why you might want to sign up for the Authentic Social Strategy programme, here’s just a taster:
- You’re overwhelmed about the options that social media offers you and are not sure where to start
- You’ve tried different things on social media, but aren’t making any significant in-roads
- You’ve got a big campaign or product launch coming up and need some expert support
- You’re using an internal team or external agency but aren’t quite sure if they’re really living up to their potential
- You’ve heard a lot about a new social media platform and want to know how best you can use it
- You need to show value proof to your boss that social media is important to your business
- You want a helping hand just to review, audit and validate what you’re currently doing
Let’s be clear, this isn’t a generic course – rather it’s a tailored programme built around tried-and-test frameworks and concepts which will be applied to your business and the problems and challenges you are facing.
Who is the programme for?
The programme has been built for founders and leaders – those who have significant control over the social media direction of your business.
It’s designed to empower you with the skills and knowledge to create a strategy that’s tailored to your needs and goals and provides you with the outcomes you need to execute for success.
Meet your programme leader
I’m Tom Mehdi Bird, a journalist turned creative director who has spent the past 20 years working with content and strategy.
My experience in social media includes working with big international brands and small agencies and startups, I have a passion for storytelling and social media strategy and like nothing more than getting into the weeds to try and find how best to leverage the platforms to achieve your intended outcomes.
I thrive in developing wider strategic narratives, maximising the value of content channels, evaluating current efforts and taking things forward toward a sustainable and achievable future that’s centred around meaningful growth – all while retaining integrity and trust.
“Exceptional output”
Tom understands the role of social media in a wider digital marketing and business operations ecosystem. Alignment was met across all functions, key outcomes were understood and the output was exceptional. I strongly recommend anyone interested in upskilling to engage with his learnings and experienced delivery.
Head of Digital Marketing
Global B2B organisation
“Always responsive”
Working with Tom has been storming for our social media presence. He quickly understood our brand’s voice and crafted strategy and creative campaign ideas that really resonated with our audience. Beyond his expertise, Tom is a pleasure to collaborate with – always responsive, professional and proactive.
Director
Digital Agency
“A guiding figure”
Tom has been a guiding figure – from launching our channels to outlining clear processes, identifying content pillars, producing evergreen content and implementing intricate targeting. We learn from each activation, campaign and promotion – making each subsequent effort better suited to our needs.
Strategy Manager
Oil & Gas organisation
What’s the point of strategy anyway?
With a tailored social media strategy in place, you are giving yourself a structured framework to follow that’s aligned with your needs, goals and outcomes. It provides you with clarity and allows you to focus on the metrics and results that matter most to you and your business.
- A strategy isn’t a fixed ‘set and forget’ deliverable, rather a structured framework that will evolve and adjust over time based on performance and platform changes
- It can provide you with a clear roadmap towards success and how social media can support you on that journey
- With a defined strategy in place, you are able to focus your efforts where they will be most effective and allow you optimise your inputs to deliver meaningful results
What we’ll cover
The Authentic Social Strategy programme is broken out across a six-week period, with specific focus areas each week which are driven by the personal one-on-one calls you will have and worksheets you’ll complete, staring in the second week.
Strategy: Delivered
At the end of the programme, you will have developed your own robust social media strategy that you are fully bought in to and understand, giving you clear direction on how to take things forward. How you do that is entirely up to you.
You have all the tools at your disposal to take things forward yourself, or we will give you guidance on how to bring on help to support – be that in house, or through an external resource.
One topic at a time
Our conversation will focus around a key area for the development of your social media strategy during each of the weekly calls
Guidance throughout
From each call, you will be provided with worksheets and frameworks that you need to develop for your own business
Commitment required
You’ll need to devote an hour a week for our call plus around 2-4 hours to work (spread over a few days) on your side
AUTHENTIC SOCIAL STRATEGY
A personalised programme built around your needs
Whilst there is a basic curriculum to guide you through the development of a social media strategy, the nuances of what we’ll cover and include is based on your wants and needs.
If you think the Authentic Social Media programme is for you, we’ll kick things off with a questionnaire to get a better understanding of who you are and what you hope to achieve. We’ll then review your responses and if we think that everything is a good fit, we’ll send a link to schedule your calls and start the process.
Join the Authentic Social Strategy Programme
To sign up, I just need a few details about you and your business for us to review and see if the Authentic Social Strategy programme will be a good fit. Just follow the link below to give us your details and we’ll be in touch.
The cost of the full 6-week programme, including all of the individual one-on-one calls, all of the supporting material and the resultant social media strategy that is tailored to your exact needs and requirements is $1,950, payable upfront.