Create your own actionable social media strategy with expert guidance and support
A framework built around a series of 1-on-1 consultancy calls to empower you to develop a meaningful and actionable social media strategy that you can implement for your business, personal profile or upcoming campaign.
If you’re looking to harness the power of social media but aren’t quite sure where to start or where to focus your efforts, this will provide you with the clarity and next steps you are looking for.
Why should I sign up?
There are many reasons why you might want to sign up for the Authentic Social Strategy programme, here’s just a taster:
- You’re overwhelmed by the potential opportunities that social media offers but you don’t know where to start
- You find it difficult to decide which platforms you should be on – if at all
- You find the constant changes to social media content types, trending topics, new platforms, algorithms and plenty else exhausting
- You need someone to show you the ropes so you can focus your efforts and make meaningful and measurable impact on social media
If any of the above resonates with you, relax – we’re here to help.
Let’s be clear, the Authentic Social Strategy programme isn’t a generic course – rather it’s a tailored programme built around tried-and-test frameworks and concepts which will be applied to your business and the problems and challenges you are facing.
Who’s the programme for?
The programme has been built for founders and leaders – those who have significant control over the social media direction of your business.
It’s designed to empower you with the skills and knowledge to create a strategy that’s tailored to your needs and goals and provides you with the outcomes you need to execute for success.
Your programme lead
I’m Tom Mehdi Bird, a journalist turned creative director who has spent the past 20 years working with content and strategy.
My experience in social media includes working with big international brands, small agencies and startups, I have a passion for storytelling and social media strategy and like nothing more than getting into the weeds to find how to best to leverage the platforms to achieve your intended outcomes.
I thrive in developing wider strategic narratives, maximising the value of content channels, evaluating current efforts and taking things forward toward a sustainable and achievable future that’s centred around meaningful growth – all while retaining integrity and trust.
“Exceptional Output”
“Tom understands the role of social media in a wider digital marketing and business operations ecosystem. Alignment was met across all functions, key outcomes were understood and the output was exceptional. I strongly recommend anyone interested in upskilling to engage with his learnings and experienced delivery.”
Head of Digital Marketing
Global B2B organisation
“Always responsive“
“Working with Tom has been storming for our social media presence. He quickly understood our brand’s voice and crafted strategy and creative campaign ideas that really resonated with our audience. Beyond his expertise, Tom is a pleasure to collaborate with – always responsive, professional and proactive.”
Director
Digital Agency
“A guiding figure”
“Tom has been a guiding figure – from launching our channels to outlining clear processes, identifying content pillars, producing evergreen content and implementing intricate targeting. We learn from each activation, campaign and promotion – making each subsequent effort better suited to our needs.”
Strategy Manager
Oil & Gas organisation
What’s the point of strategy anyway?
With a tailored social media strategy in place, you are giving yourself a structured framework to follow that’s aligned with your needs, goals and outcomes. It provides you with clarity and allows you to focus on the metrics and results that matter most to you and your business.
- A strategy isn’t a fixed ‘set and forget’ deliverable, rather a structured framework that will evolve and adjust over time based on performance and platform changes
- It can provide you with a clear roadmap towards success and how social media can support you on that journey
- With a defined strategy in place, you are able to focus your efforts where they will be most effective and allow you optimise your inputs to deliver meaningful results
What we’ll cover
The Authentic Social Strategy programme is broken out across a six-week period, with specific focus areas each week which are driven by the personal one-on-one calls you will have and worksheets you’ll complete, staring in the second week.
Week #1: Understanding your needs
• Who are you? This is our chance to get to know you, understand what you do and what you hope to get from social media and this programme
• Where are you? Both in a physical and metaphorical sense. We’re based in GMT+4 timezone, so we’ll need to find a suitable time for our calls. Plus, we want to get an understanding of where your head is at when it comes to social media in the first place
• Why now? Why are you wanting to get a strategy in place? What’s the rationale behind wanting to work together
• What are you doing? By sharing your existing social media channels, we can get a good baseline of where you’re at and what you’ve done before.
This will help drive the conversation in our first call in Week #2
Week #2: Defining your purpose
• What’s the point? To kick things of we wil discuss just what you are hoping to achieve, not just from social media, but from your business overall
• What is success? What does winning look like to you? Is it even achievable? Let’s get it out and on the table so everyone is on the same page
• How are things going? Have you had any success with social media before? Any failures? Let’s set a benchmark of where you’re currently at
• Are you able to make this happen? It’s great to have lofty goals and aspirations, but are they actually achievable?
Worksheet: Define your goals and objectives
Week #3: Discovering your audience
• Who do you want to talk to? Every man and his dog are on social media, but they might not be the people you care about. Let’s delve into it
• Where do they hang out? Are your audience savvy about al of the latest trends, or are they slower to embrace change and just like things the way they’ve always been?
• Let’s paint a picture. Take a deep dive into personas. We want to work out who your audience are, what their likes and dislikes are and how they might behave online
• How do they speak? If you want people to connect with what you’re talking about online, it helps to talk the same language. Time to finesse your tone of voice
Worksheet: Create the personas of your intended audience
Week #4: Content and platforms
• Where do you hang out? It helps massively if you understand the intricacies of the platform you also want to leverage for your audience
• What’s the best way to do things? We’l jump into platform best practices, look at some great examples from others and think
∫Let’s discuss exactly what we want to talk about on social media. Are we sharing the recipe to the secret sauce or do we want to keep things under wraps?
• How are we going to do it? A picture paints a thousand words, but sometimes al you need is a few characters. We’l go through the key content types and how you can use them best
Worksheet: Select the platforms and content types that work best for you
Week #5: Gearing up for a successful outcome
• Setting the table. What do you need to do to ensure all your efforts are being tracked and not going to waste.
• Analytics time. We’re going to get into the weeds by looking at the data, and working out what actually matters and how you can decipher it
• Benchmarking success. We’ll define how you can decide what’s working or not for you, how the platforms play it out and how you can best understand what’s going on
• Getting into the cycle. Social media, more than any other marketing channel, allows you to test, adjust, measure, iterate and repeat. Time to saddle up!
Worksheet: Measure success through focus on key areas
Week #6: Authentically Delivered
• Share your work. All of the findings from our calls and the worksheets will be brought together to create your personal social media strategy
• Defining success. We’ve worked together to create the framework by which you can work against and measure yourself in the future
• Outlining the next steps. We’l give you the outline calendars, tone of voice, style inspiration, tools and processes you need to take your strategy forward
• Winning. You now have a bespoke strategy developed with tried-and-tested methods giving you a clear roadmap for success.
Strategy: Delivered
At the end of the programme, you will have developed your own robust social media strategy that you are fully bought in to and understand, giving you a clear direction on how to take things forward. How you do that is entirely up to you.
You have all the tools at your disposal to take things forward yourself, or we will give you guidance on how to bring on help to support – be that in house, or through an external resource.
One topic at a time
Our conversations will focus around a key area for the development of your social media strategy during each of the weekly calls
Guidance throughout
From each call, you will be provided with worksheets and frameworks that you need to develop for your own business
Commitment required
You’l need to devote an hour a week for our cal plus around 2-4 hours to work (spread over a few days) on your side
A personalised programme built around you
Whilst there is a basic curriculum to guide you through the development of a social media strategy, the nuances of what we’ll cover and include is based on your wants and needs.
If you think the Authentic Social Media programme is for you, we’ll kick things off with a questionnaire to get a better understanding of who you are and what you hope to achieve. We’ll then review your responses and if we think that everything is a good fit, we’ll send a link to schedule your calls and start the process.
Join the Authentic Social
Strategy Programme
To sign up, we just need a few details about you and your business for us to review and see if the Authentic Social Strategy programme will be a good fit. Just follow the link below to give us your details and we’ll be in touch.
The cost of the full 6-week programme, including all of the individual one-on-one calls, all of the supporting material and the resultant social media strategy that is tailored to your exact needs and requirements is $1,950, payable upfront.